have questions? we have answers.
We absolutely love our snacks, and we’re confident that you will too! At BE-KIND™, stringent measures are taken to ensure the integrity of our snacks, from sourcing our quality ingredients, to the second you take your first bite! If you are not 100% satisfied with your purchase, please contact us here.Q:
Does KIND™ use natural vanilla in its products?A:
Yes, we currently use real vanilla bean in select items. Other items vanilla-containing products use vanilla extract.Q:
What is the nature of the partnership with between Mars, Incorporated and Kind Incorporated?A:
As of January 17, 2018, Mars, Incorporated took a minority stake in Kind Incorporated, and the companies are now partnering to grow Kind Incorporated’s product offerings and business globally. Kind Incorporated was established in the U.S. in 2004 and is a leader in healthy snacks in North America. Kind North America will continue to be led by its existing management team, under the leadership of Kind Founder and CEO, Daniel Lubetzky. Meanwhile, Mars, Incorporated has now taken the lead in expanding the KIND brand outside of the U.S. and Canada. The brand will be known as BE-KIND™ in non-English speaking countries.Q:
Are KIND™ snacks organic?A:
We are not currently pursuing organic certification for KIND™ snacks. We are focused on creating snacks made with nutrient-dense, simple, whole ingredients that are not genetically engineered.