have questions? we have answers.

We love our snacks and are confident that you will too! At KIND, strict measures are taken to ensure the integrity of our snacks, from the sourcing of our high-quality ingredients to your first bite! If you are not 100% satisfied with your purchase, please contact us here.

BE-KIND™ and KIND are one and the same company. KIND is the brand name in the English-speaking world and BE-KIND™ is the brand name in the non-English-speaking world.

All KIND products are manufactured in Austria and Great Britain.

At Mars, we seek to promote and respect human rights across our entire value chain. From factory workers in Chicago to farmers in Cote D’Ivoire, we believe everyone touched by our business should be treated with dignity, fairness and respect. Find out more(open in new tab).

KIND products are certified Kosher. KIND products that are Kosher and contain dairy and/or are made on a line which runs dairy ingredients are marked Kosher Dairy.   

KIND supports the use of sustainable palm kernel oil and obtains palm kernel oil from RSPO-certified suppliers.

At KIND® we are on a mission to reduce our impact on the planet.
And that starts with the packaging that keeps our nutritious and delicious bars both fresh and convenient.
Our packaging experts are always on the hunt for the best possible way to get our bars to you – meeting the high standards needed to protect food products. In 2022 we introduced a new monomaterial wrapper for the first time, which is designed for recyclability and sourced with recycled plastic* Find out more.(open in new tab)

All our products are Halal suitable.

KIND products are suitable for certain Vegetarian lifestyles, as our products are primarily plant based but may contain dairy. Please refer to product label for ingredient list.

Most of our KIND products contain honey, and some of our KIND products may contain dairy which may not fall within some vegan diets. Please refer to product label for ingredient list.

All KIND products that carry the "Gluten Free" claim, are produced, prepared and/or processed in a way to avoid contamination and each batch of product is tested to verify compliance (<20ppm) prior to release to our consumers.

We are not currently pursuing organic certification for our KIND products. Our top priority is to invest in quality, premium ingredients, while keeping our products accessible. We work closely with our suppliers to ensure that their standards are in line with KIND’s brand values.

 No, KIND snacks contain No artificial colours, flavours, or preservatives.

No genetically modified ingredients are used in the production of KIND snacks.

Nuts are the predominant ingredient in KIND bars. Nuts are naturally an energy dense food, high in unsaturated fat (good fats). Other foods high in unsaturated fat include seeds, olives, avocado, soy, which are recommended to be consumed as part of a healthy balanced diet. KIND bars are a convenient and tasty way to get more nuts and good fats into your diet.

KIND bars contain ingredients like honey and glucose syrup which are used to add just the right amount of sweetness and to bind all the ingredients into a bar format. A KIND 40g bar contains between 4-8g of sugar, and a KIND Protein 50g contains between 7.5-9g of sugar.

Our KIND promise is to make recommended foods the 1st and predominant ingredient in our recipes. Nuts, fruits, wholegrains are recommended foods that we are not eating enough of today, and low intakes are associated with increase risk of disease. Packaged foods can help people eat more recommended nutrient dense foods, like nuts. Our goal is to make nutritious foods like nuts into great tasting snack bars. Whole nuts are the first ingredient in our recipes, offering a portion* of nuts in almost every bar. 

*based on 20g-25g of nuts