BE-KIND™ Snacks Founder & CEO
Daniel Lubetzky, founder and CEO of BE-KIND™, is on a mission to make the world a little kinder one snack and act at a time. Maker of delicious and nutritious foods, BE-KIND™ created a new healthy snacking category with the introduction of its first fruit & nut bars in 2004. Established as not-only-for-profit, BE-KIND™ is also committed to using its business as a vehicle for social change. Its BE-KIND™ Movement inspires everyday acts of kindness (five million and counting!), and The KIND Foundation works to create kinder, more empathetic communities. Most recently, the Foundation unveiled Empatico – an idea that Daniel conceived more than a decade ago. Empatico is a $20MM multi-year initiative that will broaden kids' world views through meaningful interactions with peers across the globe.
Drawing on his experiences with BE-KIND™ and more than two decades in the food industry, Daniel founded an independent organization called Feed the Truth in 2017. This nonprofit seeks to improve public health by making truth, transparency and integrity the foremost values in today’s food system. A social entrepreneur working to build bridges between people, Daniel is also the founder of PeaceWorks Inc., a business that fosters cooperative ventures among neighbors in the Middle East. Additionally, he co-founded Maiyet, a fashion brand that partners with artisans to promote entrepreneurship in developing economies, and the OneVoice Movement, an international grassroots effort that amplifies the voices of moderate Israelis and Palestinians seeking to end the conflict.
His commitment to creating economically sustainable and socially impactful business has been lauded by BusinessWeek, Time, Fast Company and Entrepreneur. Daniel has also been recognized by the World Economic Forum and the Skoll Foundation, and in 2015 President Barack Obama and Commerce Secretary Penny Pritzker named him a Presidential Ambassador for Global Entrepreneurship. In 2017, Daniel was celebrated as a Common Ground awardee for his accomplishments in conflict resolution, community building and peacebuilding. He is the author of the New York Times bestseller Do the Kind Thing.
Daniel is married with four children and enjoys spending time with his family and practicing magic.